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Netflix expects ad-supported tier to get 40 million viewers by 2023 – WSJ




 

 

Netflix Inc expects its upcoming ad-supported subscription plan to succeed in about 40 million viewers worldwide by the third quarter of 2023, the Wall Road Journal reported on Wednesday, citing a doc shared with advert patrons.

The streaming pioneer informed advert executives in preliminary projections that 4.4 million “distinctive viewers” globally are anticipated to join the brand new tier by year-end, with 1.1 million coming from the USA, the report stated.

The distinctive viewers metric is estimated to be greater than the variety of subscribers for the ad-supported Netflix plan, since a couple of individual in a subscribing family will probably be capable to watch the servi…

Carry on studying: Netflix expects ad-supported tier to get 40 million viewers by 2023 – WSJ

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