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Model Focus – Bicycle Line

Established in Italy, in 1987, by Gastone Coghetto, Bicycle Line produce fashionable clothes with a concentrate on performance. After a few years of expertise within the biking sector, Gastone Coghetto based Bicycle Line s.r.l., a dynamic and impressive firm within the heartlands of European biking. With this in thoughts, an necessary brand is conceived, a lion, emblem of the passion and power that its creators needed to impart to their each motion. Fluorescent colours are used to underline that it was a steady and balanced challenge however projected to the longer term, open to the world and prepared for any kind of problem. The phrase “sportswear” was added to the corporate title


1987 is the yr during which Bicycle Line was established to supply biking attire to the world, constructing a wealthy historical past inside the sector upon the fervour and expertise of its founder, Gastone Coghetto, who, in only a few years, grew the corporate to turn into the important thing market participant it’s at the moment. Over time, his kids have continued his work, specifically working to interrupt into world markets in addition to to modernize the corporate’s manufacturing processes.


The seek for new materials and applied sciences, being open to seeing biking and different outside actions in new methods, and the continual growth of recent clothes to fulfill the wants of the market by way of their match, particulars and look, are the important thing strengths which have put the corporate the place it’s at the moment.


The vertical integration adopted inside the firm facilitates the event of tasks, ranging from the R&D division earlier than passing by way of the reducing, printing and prototyping departments. In so doing, every BL product embodies and conveys the corporate’s core values, particularly high quality, consideration to element and Italian fashion.

In selecting BL, it means you firmly imagine within the Italian textile business and its excellence by way of creativity and innovation. To implement our tasks, and to make sure they’re underpinned by the best ranges of expertise and innovation, we encompass ourselves with companions who’re nationwide leaders of their respective sectors.

Over time the emblem has been stylized and revised to observe market traits and make the picture extra appropriate for a global viewers

2017 was the turning level by way of branding. The corporate’s thirtieth anniversary marks the maturity of a stable, trendy and dependable worldwide model: BL. A circle encloses the initials, symbolizes the start and the top, and concludes a technique of evolution, progress and consolidation within the sportswear market.

See our full Bicycle Line vary right here.

Positive Recharge
Positive Recharge
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