Friday, March 3, 2023
HomeHealthcareExpertise Enabled by Know-how Turns Prospects into Followers

Expertise Enabled by Know-how Turns Prospects into Followers

I took my household to a San Francisco 49ers sport not too long ago. My sons are enormous NFL followers – they join with the groups in numerous methods than I did as a child. They like interacting with the 49ers fan app on their cell phones. I favored the cell app as a result of my tickets and parking have been obtainable there – tremendous straightforward. Know-how has made an unbelievable contribution to the fan expertise at venues like Levi’s Stadium, the place Cisco is a know-how associate.

The know-how concerned in an occasion at Levi’s Stadium provides probably the most superior fan expertise, and the identical could be mentioned for our B2B prospects.

Cisco enhances the shopper expertise for our B2B prospects as a lot as we do for our B2C prospects. These conditions might not contain stadiums and cheering crowds, however the expertise is simply as essential.

Expertise has come a good distance and can go a lot additional

It wasn’t way back {that a} soccer sport expertise occurred “on the sport.” Essentially the most you may say about extending that have was the tailgate events within the parking zone.

Based on Chuck Robbins, Cisco CEO – “When Cisco began its journey in sports activities and leisure years in the past, we knew the appropriate know-how would reshape the fan expertise, and with this partnership, we’re persevering with our progress towards making a extra dynamic future.”

Over 80% of followers want a extra immersive and content-rich expertise when attending a reside occasion. Stay video, real-time statistics, alternate digital camera angles, and replays on demand maintain followers engaged in every single place. They wish to stay on prime of all of the motion when strolling the concourse, standing in a concessions line, having fun with a premium suite or membership, or from the consolation of their very own seat.

B2B now expects a B2C expertise

It was essential to me that my boys and all the opposite youngsters and followers in Levi’s Stadium that day noticed a greater present and had a greater expertise due to Cisco’s know-how. I sat with satisfaction, pondering, “We allow this!”

There’s been a shift in B2B, the place prospects now count on a B2C expertise. They don’t wish to really feel a distinction between the experiences they’ve on their private units and the apps they use for work. They need know-how to be magically in every single place, however unobtrusive. It simply must work with out fascinated with it.

This pertains to totally different industries – once we speak to healthcare purchasers, they don’t wish to discuss how the know-how works. They only wish to know the way it helps the clinician and affected person expertise.

The know-how must be so good that you simply’re unaware it’s there. Medical doctors, nurses, and directors don’t care what know-how the hospital makes use of. They only wish to know that when a affected person arrives, that individual’s cell gadget simply connects to the WiFi to allow them to get updates about their standing and that medical employees can replace statuses simply.

An awesome expertise will not be in regards to the know-how, however the people who find themselves served. My household had a implausible expertise on the 49ers sport, they usually didn’t take into consideration the know-how behind it in any respect — as a result of it really works the best way it’s presupposed to. B2B needs the identical expertise, and Cisco might help make it occur.

If you wish to know the way Cisco might help your B2B enterprise present B2C experiences to your prospects – even when they’re additionally B2B – tell us.

Be taught extra about Cisco Buyer Expertise


Positive Recharge
Positive Recharge
Hi, and welcome to Your all inclusive blog where we post about all things health, sports health, healthcare, weight loss, gym, nutrition, hiking, and so much more. Enjoy and make sure to leave a comment if you like the content. Have a beautiful day!


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